To celebrate Valentine's Day, Match.com opened a pop-up shop centred around the role of scent in attraction, pairing individuals based on their unique fragrances.
The brief was to create a fragrance brand with a high end feel for the shop and fragrance bottles. The challenge was to create branding that exuded a sense of masculinity and premium quality while immediately communicating the product was a fragrance. I collaborated closely with printers to produce the fragrance packaging, as well as interior design agency Immerse to develop graphics for the pop-up shop's renovation. The pop-up shop was covered in several national news outlets.