Attest Brand Update

Skills: Branding

Attest, a marketing research platform, wanted to update their existing visual branding to better fit with the companies aspirations and brand messaging.
The company wanted to appear more polished to help expand their customer base whilst also seeming less cold and clinical to help them build a community around the brand.

Starting with the existing logo, font and brand navy I made a number of changes to achieve the fun but authoritative personality the brand wanted to convey. These included; overhauling the colour palette, increasing the use of photography and being more creative in it’s use, including more data visualisations to show the insights available from the platform, putting more emphasis on typography and the personality of the brand font and standardising the application of the visuals across all the company assets.

View the PDF version of brand guidelines here.